History of the NFL

From the 1920 founding in Canton, Ohio to the streaming era: business and media, labor and salaries, governance, health and safety, the military, culture, and how many people watch.

Compiled November 2026 from public sources.

Data honesty: these are research notes compiled from public sources, not official NFL or JAFA data. Numbers are copied as the sources give them. Values that are unconfirmed, conflicting or seen only in a search snippet stay in the text and in the CSV note columns, and are left out of the charts. Missing years are missing, not zero. How the research was done.

01 — NFL timeline, 1920 to November 2026

Compiled 2026-11-05. Facts rest on the sources linked in each section; [unconfirmed] marks anything seen only in a search snippet or a single weak source.

1. Founding era (1920–1945)

Year Event Source
1920 American Professional Football Association (APFA) founded in Canton, Ohio. Jim Thorpe named president, mostly as a figurehead while still playing for Canton. Wikipedia: NFL Commissioner
1921 Joe Carr becomes president; Green Bay Packers join and are caught using college players under false names (first test of league authority). same
1922 APFA renamed National Football League. Wikipedia: National Football League
1920–26 Nine Black players appear in the league; none in 1927; two (Lillard, Kemp) in 1933; then an unwritten colour line, 1934–45. Wikipedia: History of the NFL
1926 Red Grange's barnstorming pay (about $100K) shows the star-driven economics of the early pro game. Expensivity
1927–28 First Asian-American players: Walter Achiu (1927) and Arthur Matsu (1928). History of the NFL (Wikipedia)
1933 Steelers and Eagles founded (both still active). NFL teams table, Wikipedia NFL
1939–41 Carr dies; Carl Storck president; Jan 17, 1941 title changed to "commissioner"; Elmer Layden first commissioner. Wikipedia: NFL Commissioner
1941–45 638 NFL men serve in WWII; 21 (NFL) or 23 (Pro Football Hall of Fame count) die. see 07, Military and government

2. Post-war growth and the rival leagues (1946–1969)

Year Event Source
1946 Bert Bell commissioner. Rams move to Los Angeles and sign Kenny Washington and Woody Strode (the LA Coliseum lease required integration). The rival AAFC's Browns sign Marion Motley and Bill Willis. History of the NFL; Wikipedia: Kenny Washington
1950 Browns, 49ers, Colts join from the AAFC. NFL teams table
1956 NFL Players Association founded. Wikipedia: NFLPA
1957 Radovich v. NFL: Supreme Court rules football, unlike baseball, is subject to antitrust law. Wikipedia: Radovich
1959 Bell dies at a game (Oct 11, 1959). Wikipedia: NFL Commissioner
1960 Pete Rozelle becomes commissioner. American Football League (AFL) starts play. Cowboys founded. Wikipedia: NFL Commissioner; NFL teams table
1961 Sports Broadcasting Act lets leagues pool TV rights. Vikings join. Wikipedia: SBA 1961
1963 Paul Hornung and Alex Karras suspended for a season for betting on games. Wikipedia: Alex Karras
1965 Harris Poll: pro football overtakes baseball as Americans' favourite sport. Joe Namath signs with the AFL Jets for $427,000. History of the NFL
1966 AFL–NFL merger announced June 8, 1966; Congress passes the antitrust exemption (PL 89-800). Falcons and (AFL) Dolphins join. Wikipedia: AFL–NFL merger
1967 First Super Bowl (Jan 15, 1967); Saints join. Wikipedia: Super Bowl
1968 First collective bargaining agreement; Bengals join the AFL. Wikipedia: NFLPA
1969 Jets win Super Bowl III, proving AFL parity. Wikipedia: Super Bowl III

3. The merged league and the TV era (1970–1989)

Year Event Source
1970 Full merger: 26 teams, AFC and NFC. Monday Night Football debuts on ABC. Awful Announcing
1976 First NFL game outside North America: Cardinals 20–10 Chargers, Korakuen Stadium, Tokyo, Aug 16, 1976 (the "Mainichi Star Bowl"). Seahawks and Buccaneers join. NFL.com, Yahoo Sports
1978 First game in Mexico City (preseason). Wikipedia: American Bowl
1982 57-day players' strike; 9-game season. Wikipedia: 1982 NFL strike
1983 First London game (preseason, "Global Cup"). USFL starts play in spring. Wikipedia: American Bowl; Wikipedia: USFL
1986 USFL wins an antitrust verdict but is awarded $1 (trebled to $3); USFL folds. American Bowl series begins. Wikipedia: USFL
1987 24-day strike; three games played with replacement players. ESPN becomes the first cable partner. Steroid testing begins. Wikipedia: 1987 NFL strike; Wikipedia: Doping in American football
1989 Paul Tagliabue succeeds Rozelle. American Bowl comes to the Tokyo Dome (Rams 16–49ers 13). Wikipedia: NFL Commissioner; Wikipedia: American Bowl

4. Free agency, the salary cap and the first international push (1990–2006)

Year Event Source
1991 World League of American Football (later NFL Europe) launches. Wikipedia: NFL Europe
1993 New CBA: free agency (from March 1, 1993) in exchange for a salary cap (from 1994). Fox wins NFC rights. Wikipedia: NFLPA
1994 Record crowd for an NFL game: 112,376 in Mexico City (preseason). Wikipedia: American Bowl
1995 Panthers and Jaguars join. Rams and Raiders leave LA (no LA team until 2016). NFL teams table; Wikipedia: franchise moves
1996 Browns move to Baltimore as the Ravens. Wikipedia: franchise moves
1999 New Cleveland Browns begin. same
2002 Texans join; 32 teams. NFL teams table
2003 Rooney Rule adopted. NFL Network launches. Wikipedia: Rooney Rule
2005 First regular-season game outside the US: Cardinals–49ers, Mexico City, Oct 2, 2005 (103,467). Last Japan game to date: Falcons 27–Colts 21, Tokyo Dome (preseason). Wikipedia: American Bowl; Japan Times 2015
2006 Roger Goodell becomes commissioner (Sept 1). Wikipedia: NFL Commissioner

5. The international and streaming era (2007–2026)

Year Event Source
2007 NFL Europe folds (June). First regular-season game in London (Dolphins–Giants, Wembley, Oct 28). ESPN 2007; History of the NFL
2011 Lockout (from March) ends Jul 25; rookie wage scale introduced. Wikipedia: 2011 lockout
2013 $765M concussion settlement announced (later uncapped). Wikipedia: Concussions in American football
2015 League office gives up tax-exempt status. Wikipedia: NFL
2016 Rams return to LA; Kaepernick protests begin. Regular-season games return to Mexico City (Raiders–Texans, Estadio Azteca). History of the NFL
2017 Chargers move to LA; Amazon begins streaming TNF simulcasts. Wikipedia: Thursday Night Football
2018 Murphy v. NCAA ends the federal ban on sports betting. UC Law Review
2020 Raiders move to Las Vegas. New CBA (to 2030); 17-game season from 2021. Wikipedia: franchise moves; NFL.com term sheet
2021 11-year media deals (2023–2033) worth over $100B; first sportsbook partners (Caesars, DraftKings, FanDuel). CNBC; UC Law Review
2022 Global Markets Program launches; Munich hosts the first regular-season game in Germany; Amazon's exclusive TNF begins. NFL GMP release; Wikipedia: Thursday Night Football
2023 Sunday Ticket moves to YouTube TV. Wikipedia: Sunday Ticket
2024 First game in Brazil (São Paulo); Netflix gets Christmas games; private-equity stakes allowed. Wikipedia: NFL; Quartz
2025 Brazil game streamed free worldwide on YouTube. Super Bowl LIX sets the US TV record (127.7M average). Paul Tagliabue dies (Nov 9). Wikipedia: NFL International Series; Wikipedia: Super Bowl; Wikipedia: NFL Commissioner
2026 ESPN takes over NFL Network; NFL takes 10% of ESPN (closed about Feb 1). Record 9 international games, first in Melbourne, Rio de Janeiro and Paris. Salary cap passes $300M. Mahomes signs a record $64M-a-year deal (June). ESPN; NFL 2026 schedule; NFL Ops cap

6. League size over time

Number of NFL teams at each expansion step
Only the steps listed in the research table; the 1960 point counts NFL teams only (the AFL had 8 more). Data: NFL league size over time (CSV).
Year Teams What changed Source
1960 13 NFL + 8 AFL AFL begins; Cowboys NFL teams table
1970 26 Merger complete AFL–NFL merger
1976 28 Seahawks, Buccaneers NFL teams table
1995 30 Panthers, Jaguars same
1999 31 Browns restored same
2002 32 Texans same

No expansion since 2002. Growth has instead come from relocations to bigger markets (LA, Las Vegas) and international games.

Sources

Answered: Wikipedia articles (NFL, History of the NFL, Commissioner, AFL–NFL merger, American Bowl, franchise moves, NFL Europe, Rooney Rule, USFL, Radovich, SBA, strike and lockout articles, Super Bowl, Thursday Night Football, Sunday Ticket, International Series, Doping in American football); NFL.com and Yahoo Sports on the 1976 Tokyo game; Japan Times (2015); NFL media releases (2026 schedule, Global Markets Program); ESPN; CNBC; UC Law Review; Awful Announcing; Quartz; NFL Operations.

Came up empty: The Wikipedia "Expansion of the National Football League" page doesn't exist (404), so expansion years come from the team table on the main NFL article. Wikipedia rate limits (429) slowed fetches but didn't block any article.

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02 — Business and media

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source.

1. How the league is organised

2. Revenue sharing

National money (TV, national sponsorship, licensing) is split equally among the 32 clubs. That covers international game income too, since it flows to the league.

Measure Figure Source
National revenue, 2025 about $14.5B, more than $450M per team (+~5%) Sportico, July 2026
National share of an average team's revenue about 62% Sportico, 2026
Teams earning more locally than nationally 2 (Cowboys, Rams) same
Shared gate (visiting-team share of tickets) 34% of ticket revenue pooled; about $30M per team both Sportico pieces
National payout vs other leagues larger than NBA, NHL and MLB payouts combined Sportico, July 2026
Per-team TV money over time $99.9M (2010) → $255M (2019) → $416M–$433M (2024 season) Wikipedia NFL; House Judiciary SBA report, June 2026
Green Bay, 2025-26 fiscal year revenue $753M; national $453M (60/40 national/local); $1.1M operating loss Yahoo Sports, Packers
Projection above $800M per team by 2035 Sportico, July 2026

Total league revenue is in 03, Economics and labor.

3. TV and media deals by era

National TV contract totals as reported (US$ millions, log scale)
Totals cover different numbers of years and packages; 2014-22 is broadcast only and 2023-33 is 'over $100B'. Nominal dollars. Log scale: each gridline is ten times the last. Data: National media-rights deals by era (CSV).
Years Deal Value Source
1960 All teams sell TV rights separately $2.577M total; best team $445K, worst $117K House SBA report
1961 First pooled NFL deal (CBS) after the SBA $4.65M a year, about $310K per team House SBA report
1964–65 CBS $28.2M for 2 years Awful Announcing
1965–69 AFL on NBC $36M over 5 years (the money that kept the AFL alive) same
1967 Super Bowl I on CBS and NBC $9.5M same
1970–73 CBS, NBC, plus ABC Monday Night Football ($8M a year) $156M over 4 years (CBS and NBC) same
1974–77 Renewal $218M over 4 years same
1978–81 Renewal $646M over 4 years same
1982–86 Renewal $2.1B over 5 years same
1987–89 ESPN joins (first cable deal) $1.43B over 3 years same
1990–93 TNT added $900M a year ($3.6B) same
1994–97 Fox takes NFC ($395M a year); Sunday Ticket starts 1994 $4.39B same
1998–2005 8-year deals; CBS returns with the AFC ($500M a year) $17.6B same; UPI 1998
2006–13 ESPN takes MNF (over $1B a year); NBC Sunday night about $22.4B Awful Announcing
2014–22 Renewals; DirecTV Sunday Ticket ~$1.5B a year; CBS TNF $275M about $27B (broadcast) + about $12B (DirecTV, 8 years) same
2023–33 11-year deals: Disney ~$2.7B a year, CBS $2.1B, NBC ~$2B, Fox >$2B, Amazon ~$1B (exclusive TNF) over $100B (Sportico calls it about $125B with later add-ons) CNBC 2021; Sportico
2023– Sunday Ticket on YouTube about $2B a year [unconfirmed] Wikipedia: Sunday Ticket
2024– Netflix Christmas games (worldwide streaming) not disclosed Wikipedia NFL
2026 ESPN takes over NFL Network, RedZone distribution and NFL Fantasy; NFL gets 10% of ESPN equity swap ESPN

Notes: - Owners can opt out of the current deals after the 2029 season (Sportico; Quartz says after 2029/2030). The next round of talks is the biggest money event on the horizon. - Media is close to half of all league earnings (Yahoo Sports, Aug 2026). Sportico puts TV at about $12B a year. - Viewership: Super Bowl LIX (Feb 2025) holds the US record at 127.7M average viewers (Wikipedia: Super Bowl). Amazon's TNF averaged 15.3M in 2025, its record (Wikipedia: TNF). - Legal pressure on the SBA: in June 2024 a jury awarded $4.6B (trebled to over $14B) in the Sunday Ticket class action. The judge set the verdict aside and it is on appeal. A House Judiciary staff report (June 2026) calls the SBA a "special-interest antitrust exemption". Source: House SBA report.

4. Streaming milestones

Year Milestone Source
2016 Twitter streams TNF (first digital sublicence) Wikipedia TNF
2017 Amazon Prime Video streams TNF simulcasts same
2022 Amazon gets exclusive TNF (first package sold to a streamer) same
2023 Sunday Ticket moves to YouTube TV ($240–$480 a season) Wikipedia Sunday Ticket; House SBA report
2024 Peacock exclusive games; Netflix Christmas Day games Wikipedia NFL
2025 Brazil opener free on YouTube worldwide Wikipedia: International Series

5. Sponsorship and advertising

Item Figure Source
League sponsorship revenue, 2025 record $2.7B [unconfirmed: Statista snippet] Statista
Sportsbook partners (Caesars, DraftKings, FanDuel), 2021 close to $1B in total UC Law Review
Super Bowl 30-second ad about $4.5M (2015); $5–5.6M (2020); up to $7M (2022) Wikipedia: Super Bowl advertising
Sunday Night Football 30-second ad, 2017 about $700K same

6. Team values over time

Average NFL team value (US$ billions)
Publication estimates, not audited values; Forbes figures come via Quartz. No average before 2022 was collected. Data: NFL franchise values over time (CSV).
Year Average team value Top team Source
1961 Browns bought for $4M — House SBA report
2016 — Cowboys first sports team above $4B Wikipedia: Forbes list
2022 $4.5B Cowboys Quartz
2023 Commanders sold for $6.05B (then a record) — House SBA report
2025 $7.1B (Forbes); $7.13B (Sportico) Cowboys $12.8B (Sportico) Quartz; Wikipedia NFL
2026 $9.5B (+34%), all 32 at least $8B, 10 above $10B, total over $300B (Forbes). Sportico: $9.34B (+31%). Cowboys $17B (20th year at #1) Quartz; Sportico
2026 Seahawks sold for a record $9.612B (approved Aug 26, 2026) — [unconfirmed: search snippets]

Top 10 by Forbes, 2026 (Quartz): Cowboys $17B, Rams $13.5B, Giants $12B, Patriots $10.6B, 49ers $10.5B, Dolphins $10.4B, Jets $10.35B, Raiders $10.3B, Eagles $10.25B, Falcons $10.1B. The average team is worth 13.4× revenue (8.3× in 2022).

7. Stadium financing

8. International business

8a. Games abroad

Year(s) Market Format Source
1976 Tokyo (Korakuen): Cardinals 20–10 Chargers, about 38,000–40,000 fans Preseason; NFL-authorised but privately promoted by Frank Takahashi, who hoped to own a Tokyo team; sponsored by Mainichi Shimbun and Sports Nippon NFL.com; Yahoo Sports; Wikipedia: American Bowl
1978 Mexico City Preseason Wikipedia: American Bowl
1983 London Preseason ("Global Cup") same
1986–2005 American Bowl series (London, Tokyo, Osaka, Berlin, Barcelona, Mexico City, Toronto, Sydney and others) Preseason same
1989–2005 Japan: 13 American Bowls (12 Tokyo Dome, 1 Osaka Dome) Preseason same (see table 8b)
1991–2007 WLAF / NFL Europe Development league Wikipedia: NFL Europe
2005 Mexico City: Cardinals–49ers, 103,467 First regular-season game abroad Wikipedia: American Bowl
2007– London (45 UK games by 2026) Regular season NFL 2026 schedule
2005, 2016– Mexico City (6th regular-season game in 2026) Regular season same
2022– Germany: Munich, Frankfurt, Berlin (6th game in 2026) Regular season same
2024– Brazil: São Paulo, then Rio (3rd game in 2026) Regular season same
2025 More European venues (Berlin per DW; Dublin and Madrid [unconfirmed list]) Regular season DW
2026 Record 9 games: Melbourne, Rio, London ×3, Paris, Madrid, Munich, Mexico City Regular season same

62 regular-season games had been played abroad by the 2026 release. No regular-season game has been played in Asia.

8b. American Bowls in Japan

Year Result Venue
1989 Rams 16, 49ers 13 Tokyo Dome
1990 Broncos 10, Seahawks 7 Tokyo Dome
1991 Dolphins 19, Raiders 17 Tokyo Dome
1992 Oilers 34, Cowboys 23 Tokyo Dome (read from table layout)
1993 Saints 28, Eagles 16 Tokyo Dome
1994 Vikings 17, Chiefs 9 Tokyo Dome
1995 Broncos 24, 49ers 10 Tokyo Dome
1996 Chargers 20, Steelers 10 Tokyo Dome
1998 Packers 27, Chiefs 24 Tokyo Dome
2000 Falcons 20, Cowboys 9 Tokyo Dome
2002 Redskins 38, 49ers 7 Osaka Dome
2003 Buccaneers 30, Jets 14 Tokyo Dome
2005 Falcons 27, Colts 21 Tokyo Dome

Source: Wikipedia: American Bowl table. The 2005 Tokyo Dome game is also confirmed by the Japan Times (2015). In 2015 the Japan Times wrote that fans had gone a decade without a game. From 1977 to 1993 Tokyo also hosted a US college regular-season game, the Mirage Bowl / Coca-Cola Classic (Wikipedia).

8c. Global Markets Program (GMP)

8d. NFL Europe

Fact Figure Source
Years 1991–92 as WLAF, back 1995, folded June 2007 Wikipedia NFL Europe
Loss about $30M a year by the end ESPN 2007; DW
Total loss about $400M over 16 years (outside analysis) Yahoo Sports, Aug 2026
TV never had a TV deal in its own markets same
What replaced it regular-season games with real NFL teams (2007 on) ESPN 2007

Sources

Answered: Sportico (two 2026 pieces), Yahoo Sports (Packers; Europe), Quartz (Forbes 2026), House Judiciary SBA staff report (PDF), Awful Announcing, UPI, CNBC, ESPN, Wikipedia (NFL, Sunday Ticket, TNF, Super Bowl, Super Bowl advertising, Forbes list, American Bowl, NFL Europe, International Series, franchise moves, Coca-Cola Classic), NFL media releases, NFL.com, Japan Times, DW, UC Law Review.

Came up empty or partial: - Forbes and S&P Global pages returned 403 to the local scraper and to plain requests. Forbes figures come via Quartz's write-up. Cloud tools were not used. - Statista gave only snippet-level figures behind its paywall. - No stadium-subsidy or G-4 loan figures were collected. - The Seahawks sale price was seen only in search snippets.

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03 — Economics and labor

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source.

1. League revenue over time

Year Total revenue Source Note
1960 TV money $2.577M total (all teams) House Judiciary SBA report TV only
2001 roughly $7B [inferred: 2025 total of ~$24B minus Statista's "+$17B since 2001"] Statista estimate
2006 about $6B [unconfirmed: Yale event-page snippet] —
2010 about $8B Sportico 2026; Wikipedia: 2011 lockout two sources agree
2020–21 dip from COVID (no fans in 2020) Statista
2024 over $23B (+14%) [unconfirmed: S&P Global snippet; page blocked] —
2025 teams $23.5B (+6%); league total over $24B; 79% above MLB Sportico 2026
2027 target $25B (Goodell's goal, set in 2010 when revenue was $8B) Sportico 2026 likely met early

Revenue roughly tripled from 2010 to 2025. Per-team national money went from $99.9M (2010) to more than $450M (2025). Sources: Wikipedia NFL; Sportico, July 2026.

Revenue mix, 2025 (Sportico): TV about $12B a year; tickets and suites $4.35B (19% of team revenue); national distribution about 62% of an average team's revenue.

2. Salary cap by year

NFL salary cap per team, 1994-2026 (US$ millions)
2010 was an uncapped year, so it has no bar. Nominal dollars; Spotrac differs slightly in four years (see the table). Data: NFL salary cap by year, 1994-2026 (CSV).

The cap began in 1994 as part of the 1993 CBA. Main source: NFL Football Operations. Second source: Spotrac. Where they differ, both are shown.

Year Cap Year Cap
1994 $34.6M 2011 $120.0M (Spotrac $120.375M)
1995 $37.1M 2012 $120.6M
1996 $40.8M 2013 $123.0M (Spotrac $123.6M)
1997 $41.5M 2014 $133.0M
1998 $52.4M 2015 $143.28M
1999 $57.3M 2016 $155.27M
2000 $63.2M (Spotrac $62.17M) 2017 $167.0M
2001 $67.4M 2018 $177.2M
2002 $71.1M 2019 $188.2M
2003 $75.0M 2020 $198.2M
2004 $80.6M 2021 $182.5M (COVID drop)
2005 $85.5M 2022 $208.2M
2006 $102.0M 2023 $224.8M
2007 $109.0M 2024 $255.4M
2008 $116.0M 2025 $279.2M
2009 $128.0M (Spotrac $123.0M) 2026 $301.2M (first above $300M)
2010 uncapped year

3. Collective bargaining, strikes and lockouts

Year Event Key terms Source
1956 NFLPA founded — Wikipedia: NFLPA
1968 First CBA (after a brief strike/lockout) Minimums $9K rookies, $10K veterans same
1970 Short strike; new CBA Minimums raised to $12.5K / $13K same
1974 Strike, Jul 1–Aug 10 (training camp) Ended without a new deal; free-agency issues left to the courts same
1976 Mackey v. NFL strikes down the Rozelle Rule (compensation for signing free agents) — same; Wikipedia: Rozelle Rule
1977 CBA Right of first refusal replaces the Rozelle Rule Wikipedia NFLPA
1982 57-day strike (Sep 21–Nov 16); 9-game season Union asked for 55% of gross revenue; got a wage scale and bonuses instead [unconfirmed details] Wikipedia: 1982 NFL strike
1987 24-day strike; 15-game season, 3 with replacement players Strike collapsed; no CBA until 1993 Wikipedia: 1987 NFL strike
1989 Union decertifies to sue under antitrust law Plan B free agency (1989–92: 37 protected players per team) Wikipedia NFLPA; Wikipedia: Free agent
1992 McNeil v. NFL jury rules Plan B illegal — Wikipedia: Freeman McNeil
1993 CBA after the White settlement Free agency from Mar 1, 1993; salary cap from 1994 Wikipedia NFLPA
2006 Extension — same
2008 Owners opt out — same
2011 Lockout (March–Jul 25); Brady v. NFL suit Old deal gave players about 57% of $8B after over $1B taken off the top. New deal: cap $120.375M, rookie wage scale, spending floors from 2013 Wikipedia: 2011 lockout
2020 CBA through 2030 (approved March 2020) 17 games from 2021; player share 47% (2020) → 48% (2021) → up to 48.5% with a media kicker (48.8% often cited [unconfirmed]); 14-player practice squads; 90% minimum cash spend; neutral arbitrator for conduct cases; pension after 3 credited seasons NFL.com term sheet

4. Free agency

Year Milestone Source
1957 Radovich: football is covered by antitrust law, so player restraints can be challenged Wikipedia: Radovich
1963–76 Rozelle Rule: the commissioner set compensation for any team that signed a free agent, which in practice ended free agency Wikipedia: Rozelle Rule
1989–92 Plan B: teams protect 37 players and the rest are free to move Wikipedia: Free agent
1992 McNeil verdict against Plan B Wikipedia: Freeman McNeil
1993 Reggie White signs with Green Bay for 4 years/$17M, the defining first free-agent deal (his Eagles deal had been 4 years/$6M) Wikipedia: Reggie White
1993– Unrestricted free agency after 4 seasons, paired with the cap and the franchise tag Wikipedia NFLPA

5. Antitrust history

Year Case or law Outcome Why it matters Source
1957 Radovich v. NFL Football not exempt from antitrust law (unlike baseball) Every league practice can be challenged in court Wikipedia: Radovich
1961 Sports Broadcasting Act Lets leagues pool TV rights (the AFL–ABC deal had shown the model) Basis of equal TV revenue sharing Wikipedia: SBA
1966 PL 89-800 Merger exempt from antitrust law. Rozelle promised Congress teams would not move Merger possible Wikipedia: franchise moves
1982 Raiders v. NFL (Davis) Raiders allowed to move to LA [unconfirmed details] Limits on blocking moves Wikipedia: franchise moves
1986 USFL v. NFL Jury found the NFL an illegal monopoly but awarded $1, trebled to $3. The USFL got a cheque for $3.76 in 1990 (76¢ interest). USFL folded The NFL's last serious rival league Wikipedia: USFL
1976 / 1992 Mackey, McNeil Player restraints struck down Led to free agency above
2010 American Needle v. NFL Unanimous: the 32 teams are separate actors and can conspire under Sherman Act §1 (case was about an exclusive Reebok headwear licence) No "single entity" shield Wikipedia: American Needle
2024– Sunday Ticket class action $4.6B jury award (over $14B trebled) set aside by the judge; on appeal Tests how far the SBA reaches House SBA report

Sources

Answered: NFL Football Operations (cap), Spotrac (cap check), Sportico (two pieces), the House Judiciary SBA report, Statista (headline only), NFL.com (2020 term sheet) and Wikipedia (NFLPA, 1982 and 1987 strikes, 2011 lockout, Rozelle Rule, Free agent, Freeman McNeil, Reggie White, Radovich, SBA, USFL, American Needle, franchise moves, Salary cap).

Came up empty: - The Wikipedia "Mackey v. National Football League" and "Joe Carr" pages came back blank from the API, so Mackey facts come from the NFLPA article. - S&P Global's revenue page was blocked (403). - A year-by-year league revenue series wasn't available free (Statista is paywalled).

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04 — Player salaries, 1920s to 2026

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source. [derived] = my arithmetic from a cited source.

1. Average pay by decade

Older figures come from different series that don't fully agree. Read them as orders of magnitude, not exact numbers.

Period Typical pay Source
1920s $100–300 per game; star Red Grange about $100K in 1926 from a barnstorming tour Expensivity
1958 Players fight for a $5,000 minimum Expensivity; Wikipedia: NFLPA
1961 Top draft pick Ernie Davis: 3 years for $80K House Judiciary SBA report
Mid-1960s Stars about $50K; Joe Namath (AFL, 1965) $427,000, a sign of the AFL–NFL bidding war Expensivity; Wikipedia: History of the NFL
1969 Average about $25,000 Expensivity (citing the Kentucky Pro Football Hall of Fame)

Average salary, 1970–1999 (NFLPA series reported by AP in 2000)

Average NFL salary, 1970-1999 (AP/NFLPA series, US$)
Expensivity's lower 1970s figures (for example $62,535 in 1978) conflict with this series and are not plotted. Nominal dollars. Data: NFL average salary over time (CSV).

Source: AP via News On 6.

Year Average Year Average
1970 $41K 1990 $430K
1972 $45K 1991 $488K
1974 $56K 1992 $551K
1976 $78K 1993 $729K (free agency starts)
1978 $100K 1994 $674K (first capped year)
1980 $117K 1995 $752K
1982 $157K 1996 $807K
1984 $279K (USFL bidding war) 1997 $725K
1986 $288K 1998 $1.0M
1988 $307K 1999 $1.043M
1989 $389K

Conflict: Expensivity gives lower 1970s numbers: 1974 $27,500 (or $36,444 with bonuses), 1977 $55,000, 1978 $62,535. The AP/NFLPA series probably counts differently (it may include bonuses or use another roster base). The trend is the same in both. This site uses the AP series for consistency.

2026 pay distribution (all active contracts)

Source: nflverse historical_contracts data from Over The Cap, updated 2026-11-05 (nflverse release). [derived] from 2,545 active contracts, using average per year (APY).

Measure Value
Mean APY $4.30M
Median APY $1.27M
At or above $1M 73%
At or above $5M 21%
At or above $10M 13.5%
At or above $20M 5.6%
At or above $40M 0.9%
Top 10% threshold about $13M
Top 1% threshold about $35.3M

The mean is more than three times the median. NFL pay is very top-heavy because most rosters are filled at or near the minimum.

2. Minimum salary

NFL rookie minimum salary (US$)
2020-2026 are derived from the 2020 CBA term sheet's step increases; no values for 1971-2019 were collected, so the gap is not a flat line. Data: NFL minimum salary over time (CSV).
Year Rookie minimum Source
1958 $5,000 (union goal) Wikipedia NFLPA
1968 $9,000 rookies / $10,000 veterans same
1970 $12,500 / $13,000 same
2020 $610K [derived] from the 2020 CBA term sheet (+$100K)
2021 $660K [derived] (+$50K)
2022–2026 $705K, $750K, $795K, $840K, $885K [derived] (+$45K a year)

Practice-squad players earn far less: $10.5K a week in 2020 under the term sheet.

3. Record contracts (highest average per year when signed)

Record contract value per year when signed (US$ millions)
Derived from nflverse/Over The Cap contract history; only years that set a new high appear. Data: Record NFL contracts (highest average per year when signed) (CSV).

Source: nflverse/Over The Cap contract history [derived: largest APY signed in each year that set a new high]. The 2026 Mahomes deal was also reported by ESPN and NFL.com (June 10, 2026) per search results.

Year signed Player APY Note
1991 Dan Marino $4.09M
1993 Troy Aikman $6.71M first year of free agency
1995 Drew Bledsoe $6.74M
1997 Brett Favre $7.87M
1998 Steve Young $8.2M
1999 Deion Sanders $11.25M first non-QB record in the series
2001 Brett Favre $11.5M
2004 Peyton Manning $14M 7 years / $98M
2005 Carson Palmer $16.2M
2009 Julius Peppers $16.7M
2010 Tom Brady $18M
2012 Drew Brees $20M
2013 Aaron Rodgers $22M
2016 Andrew Luck $24.6M
2017 Matthew Stafford $27M
2018 Aaron Rodgers $33.5M
2019 Russell Wilson $35M
2020 Patrick Mahomes $45M 10 years / $450M
2022 Aaron Rodgers $50.27M
2023 Joe Burrow $55M
2024 Dak Prescott $60M
2026 Patrick Mahomes $64M 7 years / $448M new money; $504.75M total through 2033; the $64M APY starts in 2027

The record APY rose about 16× from 1991 to 2026. Over 1994–2026 it grew in step with the salary cap.

Highest-paid players, 2026 (APY)

Source: nflverse/OTC [derived]; position benchmarks from Spotrac 2025.

Player Position APY
Patrick Mahomes QB $64M
Dak Prescott QB $60M
Joe Burrow, Jordan Love, Trevor Lawrence, Josh Allen, Baker Mayfield, Matthew Stafford QB $55M each
Jared Goff, Brock Purdy QB $53M
Justin Herbert QB $52.5M
Lamar Jackson QB $52M
Jalen Hurts QB $51M
Will Anderson Jr. Edge (top non-QB) $50M
Micah Parsons Edge $46.5M

Spotrac 2025 position tops: QB Prescott $60M, Edge Parsons $46.5M, WR Ja'Marr Chase $40.25M, RB Saquon Barkley $20.6M.

4. Guaranteed money

5. Rookie wage scale

6. Players' share of revenue

Period Share Source
1982 demand Union asked for 55% of gross (not won) Wikipedia: 1982 NFL strike
2006–2010 About 57% of "total revenue" after over $1B came off the top for owners Wikipedia: 2011 lockout
2011–2020 55% of national media, 45% of NFL Ventures/postseason, 40% of local revenue (about 47% of all revenue) [unconfirmed split] Wikipedia: 2011 lockout
2020 47% 2020 term sheet
2021–2030 48%, up to 48.5% with the media kicker (48.8% often cited [unconfirmed]) same

Benefits on top of salary cost over $70M per club in 2025 (Sportico, July 2026).

Sources

Answered: - AP/NFLPA via News On 6, Expensivity, the House SBA report, the NFL.com 2020 term sheet, Wikipedia (NFLPA, 2011 lockout, 1982 strike, History of the NFL), Spotrac, Quartz and Sportico. - nflverse contracts parquet (Over The Cap data), analysed locally.

Came up empty or weak: - No clean NFL median-salary series by decade exists in free sources. Medians are only available for 2026 (nflverse); pre-2026 medians are not covered. - Quartz's 2026 QB list is out of date. - The nflverse season_history cash-paid field double-counts across contracts, so it was not used. - The Spotrac and careertrend salary-history pages were too noisy or blocked (403).

Back to top

05 — Policy and governance

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source.

1. Commissioners and presidents

Main source: Wikipedia: Commissioner of the NFL.

# Leader Title Years Defining issues
1 Jim Thorpe President 1920 Figurehead chosen for his fame; kept playing for Canton
2 Joe Carr President 1921–1939 Set league rules, punished the Packers' use of college players (1921), moved the league toward big cities
3 Carl Storck President 1939–1941 Interim after Carr's death
4 Elmer Layden First "commissioner" (title changed Jan 17, 1941) 1941–1946 WWII years
5 Bert Bell Commissioner 1946–1959 As Eagles owner, led the creation of the college draft (to help the weakest teams); led through the AAFC rivalry and early TV; salary $40K (1951); died at a game in 1959
— Austin Gunsel Acting 1959–1960 Interim
6 Pete Rozelle Commissioner 1960–1989 Pooled TV deals (SBA 1961), AFL merger, Super Bowl, MNF, USFL suit. Salary $50K in 1960, $200K a year from 1973, over $1M by the late 1980s
7 Paul Tagliabue Commissioner 1989–2006 Labor peace (1993 CBA, cap and free agency), expansion to 32, NFL Europe, the first regular-season game abroad (2005). Died Nov 9, 2025
8 Roger Goodell Commissioner 2006– Conduct policy, concussion settlement, international series, streaming, gambling partnerships. Pay $63.9M (2021 season)

2. Personal conduct policy

Year Event Source
2007 Goodell introduces a tougher conduct policy (Apr 10, 2007). Early cases: Pacman Jones suspended for the 2007 season; Michael Vick suspended indefinitely after his dog-fighting guilty plea Wikipedia: NFL player conduct policy
2010 Ben Roethlisberger suspended six games (cut to four) without being charged with a crime same
2014 Ray Rice first gets two games. After the video of the assault on his fiancée surfaces, he is suspended indefinitely and released. He later wins his appeal but never plays again. The case leads to a stricter domestic-violence policy (six-game baseline [unconfirmed]) Wikipedia: Ray Rice
2016–17 Ezekiel Elliott suspended without criminal charges (the only other such case besides Roethlisberger) NFL player conduct policy
2020 New CBA: a neutral disciplinary officer decides conduct cases first; the commissioner hears appeals 2020 CBA term sheet
2022 Deshaun Watson 11-game suspension [unconfirmed] —

Integrity cases involving teams

Year Case Penalty Source
2007 Spygate (Patriots filming opponents' signals) Fines and a lost first-round pick [unconfirmed amounts] Wikipedia: Spygate (no penalty sentence extracted)
2012 Bountygate (Saints paying for hits that injured opponents) Head coach Sean Payton suspended for the 2012 season, plus others Wikipedia: Commissioner
2015 Deflategate Tom Brady suspended 4 games (2016); Patriots fined $1M and lost two picks Wikipedia: Deflategate

3. Drug and PED policy

Year Milestone Source
1987 Steroid testing begins ("for information" at first) Wikipedia: Doping in American football
1989 First suspensions for steroids same; also Seattle University Law Review (search snippet)
2014 HGH blood testing added under a new drug policy Wikipedia "2014 NFL season" [search snippet]
Today Random year-round tests. Blood tests for HGH on 20% of players in training camp and 10% in the off-season. A player must give a sample within 4 hours of notice Doping in American football
2020 THC testing window cut to two weeks at the start of camp; no suspensions for positive marijuana tests alone 2020 term sheet

At least 258 PED suspensions were issued from 1987 to 2022 [unconfirmed: Grokipedia snippet].

4. Rooney Rule (diversity in hiring)

Year Change Source
2003 Teams must interview at least one minority candidate for head-coach jobs. When it began there had been only a handful of minority head coaches since Fritz Pollard in the 1920s Wikipedia: Rooney Rule
2009 Extended to all senior football-operations jobs (from June 15, 2009) same
2018 / 2020 Only 2 Black head coaches (end of 2018); 3 in 2020, the same as in 2003 same
2022 Brian Flores sues the NFL and three teams over sham interviews (Feb 1). From the 2022 season every team must have a minority or a woman on its offensive coaching staff same; Wikipedia: Brian Flores
2026 5 minority head coaches entering the season. In March 2026 Florida's attorney general tells the league to stop enforcing the rule or face a lawsuit Rooney Rule

5. Gambling

Year Event Source
1963 Paul Hornung (Packers) and Alex Karras (Lions) suspended indefinitely (one season) for betting on NFL games Wikipedia: Paul Hornung; Wikipedia: Alex Karras
1992–2018 Federal ban (PASPA) keeps single-game sports betting legal only in Nevada UC Law Review
2018 Murphy v. NCAA (May 14) strikes down PASPA; states may legalise betting same; Cornell LII [search result, not opened]
2020 Raiders move to Las Vegas Wikipedia: franchise moves
2021 Caesars, DraftKings and FanDuel become official sportsbook partners, together worth almost $1B UC Law Review
2022 Calvin Ridley suspended for the 2022 season for betting on NFL games. Goodell said it put "the integrity of the game at risk" UC Law Review
2023 Five more players suspended for gambling, three of them for betting on NFL games [unconfirmed: American Conservative snippet] —
2026 New tension over prediction markets [unconfirmed: social-media snippet] —

The league opposed legal betting for decades, then made betting a major sponsor category after 2018.

6. National anthem protests (US domestic; background only)

Date Event Source
Aug 2016 Colin Kaepernick sits, then kneels, during the anthem to protest racial injustice and police violence Wikipedia: anthem protests; Wikipedia: Colin Kaepernick
Sept 2017 After President Trump says owners should "fire" kneeling players, more than 200 players sit or kneel on Sept 24 anthem protests
May 2018 League policy: stand on the field or stay in the locker room (later suspended) same
Feb 15, 2019 Kaepernick's collusion grievance settled same
June 2020 Goodell says the league was wrong not to listen to players same

7. Safety rule changes (summary; detail in 06)

8. Tax-exempt status

9. Political relationships (US; background only)

Item Figure Source
Federal political contributions, 2024 cycle (league PAC, staff, owners and families) $1,017,297: 75% from PACs, 25% from individuals. Top recipients were both parties' House and Senate campaign committees OpenSecrets
Federal lobbying $1,460,000 (2023); $1,540,000 (2024) same
Revolving door 22 of 29 NFL lobbyists in 2024 had held government jobs same
Outside spending (super PACs etc.), 2024 $0 same
Congressional scrutiny Senate "paid patriotism" report (2015); concussion hearings (2009); House Judiciary SBA investigation (opened Aug 2025; report June 2026) see 07; House SBA report

Giving is split between both parties. The league's federal interests are antitrust (the SBA), the tax code, betting law and broadcasting.

Sources

Answered: Wikipedia (Commissioner, NFL, conduct policy, Ray Rice, Deflategate, Doping in American football, Rooney Rule, Brian Flores, Hornung, Karras, anthem protests, Kaepernick, Concussions, franchise moves), UC Law Review, OpenSecrets (org summary), NFL.com (2020 term sheet, 2025 injury data), the House SBA report.

Came up empty or partial: - The OpenSecrets "Blitzing Washington" article body didn't load. The org summary page did load through firecrawl-local after a plain request was blocked (403). - No penalty sentence was extracted from the Spygate article. - The Watson suspension length, the six-game baseline, the 2023 gambling suspensions and HGH testing in 2014 were seen only in snippets. - The "Personal conduct policy" Wikipedia title was a blank redirect; the "NFL player conduct policy" article was used instead.

Back to top

06 — Health and safety

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source.

1. The concussion crisis: timeline

Year Event Source
1994 NFL forms its Mild Traumatic Brain Injury (MTBI) committee Wikipedia: Concussions in American football
2002 Hall of Fame center Mike Webster dies at 50 Wikipedia: Mike Webster
2003–04 MTBI committee publishes papers downplaying long-term risk Concussions article
2005 Bennet Omalu publishes the first CTE case in an NFL player (Webster) in Neurosurgery (July). The NFL retirement board had paid Webster's estate about $1.8M in disability that year same; Wikipedia: Bennet Omalu; Mike Webster
2006 League doctors ask the journal to retract Omalu's paper (May) Concussions article
2009 House Judiciary hearing on football brain injuries (Oct). The NFL adopts a return-to-play rule (Dec) same
2010 Kickoff rules changed; three-man wedge banned same
2012 Former players' suits merged as MDL 2323 (filed Jan 31, 2012) same
2013 $765M settlement announced (Aug 29) covering more than 18,000 retirees; up to $4M per player for CTE deaths. Independent neurologists on sidelines same
2015 Judge Anita Brody gives final approval; the cap on total payouts is later removed [unconfirmed date detail] same
2016 NFL executive Jeff Miller tells Congress there is a link between football and CTE same
2021 League agrees to stop "race-norming" in settlement claims (June). Race-norming used race-based baselines that made it harder for Black former players to qualify ESPN
2024 Fewest recorded concussions on record, 17% below 2023 Concussions article
2025 Record 538 in-game concussion evaluations NFL 2025 injury data

2. CTE research results (Boston University brain bank)

Share of donated former-NFL brains with CTE (Boston University)
Donated brains, often from families who already suspected disease: these shares do not measure how common CTE is among all players. Data: CTE in donated brains of former NFL players (Boston University) (CSV).
Year published Former NFL players with CTE Share Source
2014 76 of 79 96% Concussions article
2017 (JAMA) 110 of 111 99% same
2026 (BMJ) 315 of 338 93.2% same

These are donated brains, often from families who already suspected disease, so they don't measure how common CTE is across all players. Wikipedia: CTE explains that diagnosis is only possible after death.

3. Concussion settlement: current figures

Source: NFL Concussion Settlement official site, as of Nov 2, 2026.

Measure Value
Retired players registered 20,564
Claim packages submitted 4,663
Claims found payable 2,228
Total awarded $1,738,767,412
Baseline Assessment Program appointments attended 17,542

Second source: ESPN (2021) put payouts at about $800M by June 2021, so awards roughly doubled in five years.

4. Equipment and rule changes

Year Change Effect Source
2010 Kickoff moved to the 35-yard line (described in the source as the league's most drastic head-injury step); three-man wedge banned Fewer returns Concussions article
2010s–2024 Helmet lab testing; players told not to wear poorly rated models; 12 new models approved for 2024 Over 98% of players now wear top-rated helmets Concussions article; NFL 2025 injury data
2022 Guardian Caps (soft shells over helmets) required for linemen, tight ends and linebackers in preseason practice Concussions down 54% (raw) / 62% (adjusted) in a peer-reviewed study PubMed 40746051, Am J Sports Med 2025
2024 Guardian Caps allowed in games Optional ESPN
2024–25 "Dynamic kickoff" redesign 2025: returns more than doubled (+1,157 returned kickoffs). Injury rate per play fell (lower-body injuries −35%, ACL tears −25%), but kickoff concussions rose from 8 to 35 because there were many more returns NFL 2025 injury data

The 2025 season's total concussion count wasn't in the pages opened.

5. Retired players' benefits and health studies

Sources

Answered: Wikipedia (Concussions in American football, CTE, Omalu, Webster, Gleason), the NFL Concussion Settlement site, ESPN (race-norming; Guardian Caps 2024), PubMed (Guardian Cap study, via the E-utilities API), the NFL.com 2025 injury report, the NFL.com 2020 term sheet, Sportico.

Came up empty: - No 2025 season concussion total was found in the opened pages. - The Harvard Football Players Health Study was not opened. - Pension dollar amounts were not collected. - The Wikipedia "Guardian Cap" article added nothing beyond the ESPN and PubMed sources.

Back to top

07 — Military and government

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source.

Note: the NFL's patriotic and military ties are central to its US identity, but they don't translate abroad. The league's own former CMO warned that this patriotism can come across as "political in nature" overseas (Yahoo Sports, Aug 2026).

1. Players in wartime

War NFL service Deaths Source
WWII 638 NFL players, coaches and staff served 21 (NFL count) / 23 (Pro Football Hall of Fame count) NFL.com; PFHOF
Korea 226 NFL personnel served — Slate 2009
Vietnam Few served. The Cowboys used a Texas Air National Guard "champagne unit" to keep seven players out of combat Bob Kalsu (Bills), the only active pro player killed, July 21, 1970 PFHOF; Wikipedia: History of the NFL
Afghanistan Pat Tillman left a Cardinals contract in 2002 to enlist as an Army Ranger Killed Apr 22, 2004 at 27. The Army first reported enemy fire; the family was told on May 28, 2004 that it was friendly fire Wikipedia: Pat Tillman; PFHOF

Teams were short of players during WWII, and some merged for a season or two (the Steelers and Eagles became the "Steagles" in 1943) [merger detail unconfirmed in opened sources].

2. Patriotic presentation

3. "Paid patriotism" (McCain–Flake report, 2015)

Source: Military.com, Nov 5, 2015.

Finding Figure
Report "Tackling Paid Patriotism", Senators John McCain and Jeff Flake, Nov 2015, about 150 pages
Defense Department sports-marketing spending since FY2012 (all leagues) $6.8M
Example: Falcons $315,000 contract that included a National Guard flag unfurling (2013)
Example: Jets $20,000 for "hometown hero" tributes
Example: Bengals about $5,000 for 60 tickets
NFL teams receiving over $500K each 4 [unconfirmed: Politico snippet]
Money returned by the NFL after an audit (May 2016) $723,734 [unconfirmed: ESPN/Politico/NBC snippets; the USA Today page returned 402]

The report argued that tributes fans took as voluntary had in some cases been paid for.

4. Salute to Service

5. Presidents and Congress

Topic Key facts Source
Antitrust laws Congress passed the 1961 SBA (pooled TV) and the 1966 merger exemption (PL 89-800). The Kennedy administration pressed Washington's team to integrate (it was the last team to integrate, in 1962) Wikipedia: SBA; History of the NFL
Hearings Concussions (House Judiciary, Oct 2009); paid patriotism (Senate report, 2015); SBA and streaming (House Judiciary investigation from Aug 2025, staff report June 2026) Wikipedia: Concussions; House SBA report
Tax status League office dropped its non-profit status in 2015 after pressure in Congress Wikipedia: NFL
Presidents Super Bowl champions traditionally visit the White House. In 2017 President Trump urged owners to fire kneeling players (see 05) Wikipedia: anthem protests
Money in politics $1.02M in contributions (2024 cycle, both parties) and $1.54M in lobbying (2024) OpenSecrets
State level Florida's attorney general challenged the Rooney Rule (March 2026) Wikipedia: Rooney Rule

Sources

Answered: NFL.com (WWII letters; Salute to Service), the Pro Football Hall of Fame, Slate, Military.com, Wikipedia (Tillman, History of the NFL, SBA, Concussions, NFL, anthem protests, Rooney Rule), the House SBA report, OpenSecrets, Yahoo Sports.

Came up empty: - The USA Today story on the 2016 refund returned 402 (paywall). The refund figure rests on search snippets. - The Politico page on the paid-patriotism totals returned 403. - No source was opened for the WWII "Steagles" merger.

Back to top

08 — Culture and society

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source.

1. Integration

Year Event Source
1920–26 Nine Black players in the league, including Fritz Pollard, who became the first Black head coach in 1921 Wikipedia: History of the NFL; Wikipedia: Fritz Pollard
1927 No Black players History of the NFL
1933 Two Black players (Joe Lillard, Ray Kemp) same
1934–45 An unwritten colour line: no Black players for 12 seasons same
1946 Los Angeles Rams sign Kenny Washington (first Black player to sign in the modern era) and Woody Strode. The public LA Coliseum's lease made integration a condition. In the rival AAFC, the Browns sign Marion Motley and Bill Willis the same year, a year before Jackie Robinson's MLB debut same; Wikipedia: Kenny Washington; Wikipedia: Marion Motley
1960s The AFL recruits heavily from historically Black colleges. In 1969 the AFL champion Chiefs' roster was 45% Black vs 26% for the NFL's Vikings History of the NFL
1962 Washington is the last team to integrate, under pressure from the Kennedy administration same
2003– Rooney Rule for coaching and executive hiring (see 05) Wikipedia: Rooney Rule
Today Players are roughly 67–71% non-white History of the NFL

Asian and Asian-American players

2. Football's place in US culture

Measure Figure Source
Became Americans' favourite sport 1965 (Harris Poll; passed baseball) History of the NFL
Harris Poll favourite sport, 2008 30% same
Gallup favourite spectator sport, Jan 2018 football 37%; basketball 11%; baseball 9%; soccer 7% Wikipedia: Sports in the United States
Gallup "favourite sport", 2026 reporting 41% [Yahoo Sports citing Gallup] Yahoo Sports, Aug 2026
Favourite sport to watch, 2026 31% [Sportico citing a survey; wording differs] Sportico 2026
"Most popular sport" (survey cited in the article, year not stated) 52% Wikipedia: Sports in the United States
Super Bowl LIX (2025) average US audience 127.7M (record for any US broadcast) Wikipedia: Super Bowl
Average game attendance 67,591 Wikipedia: NFL

The polls ask different questions (favourite sport vs favourite to watch vs most popular), so the 30–52% range reflects wording, not a contradiction. Every series has football first by a wide margin.

Cultural institutions

Item Year What it shows Source
NFL Films (founded by Ed Sabol as Blair Motion Pictures) 1962 The league built its own storytelling studio early Wikipedia: NFL Films
"Heidi Game" Nov 17, 1968 NBC cut away from a Raiders comeback for a TV film; the uproar showed how much fans cared about live games Wikipedia: Heidi Game
Monday Night Football 1970 Turned the NFL into prime-time entertainment Awful Announcing
Super Bowl ads 1967– Ads are part of the show; up to $7M per 30 seconds by 2022 Wikipedia: Super Bowl advertising
Fantasy football and betting 2000s–2018– Engagement through stats and wagering (see 05) —

3. Fan demographics

4. Women in the game

Source: Wikipedia: Women in American football, plus the women's milestones noted in History of the NFL.

Year First Person
1987 Woman doing NFL TV play-by-play Gayle Sierens
2012 Woman officiating in a regular-season game (replacement official) Shannon Eastin
2015 First full-time female official Sarah Thomas (also the first woman to work a Super Bowl, LV, 2021)
2015 Coaching intern Jen Welter
2016 Full-time assistant coach Kathryn Smith
2017 Woman calling play-by-play on a national broadcast Beth Mowins
2017 / 2020 Assistant coach; first woman coach in a Super Bowl (LIV) Katie Sowers
2021 Super Bowl LV winners Lori Locust and Maral Javadifar (Buccaneers)
2021 Full-time Black female assistant coach Jennifer King

Sources

Answered: Wikipedia (History of the NFL, Fritz Pollard, Kenny Washington, Marion Motley, Rooney Rule, Sports in the United States, Super Bowl, NFL, NFL Films, Heidi Game, Super Bowl advertising, Women in American football), Yahoo Sports, Sportico, Awful Announcing.

Came up empty: - Fan demographic data (age, gender, ethnicity) wasn't found in free, openable sources; Nielsen and NFL data are proprietary. - The Wikipedia "Women in American football" text had no fan-share figure.

Back to top

09 — Viewership and fans

Compiled 2026-11-05. [unconfirmed] = search snippet only or a single weak source. [derived] = my arithmetic from a cited source.

Measurement note: from the 2025 season Nielsen counts more out-of-home and streaming viewing ("Big Data + Panel"). That helped the 2025 records, so recent numbers are not fully comparable with older years (Sportico, Jan 2026). The NFL complained to Nielsen about further changes in August 2026 [unconfirmed: Yahoo snippet].

1. US TV audiences by era

Era What happened to audiences Source
1950s–60s TV makes the NFL national. The 1958 championship and pooled network deals after 1961 build a weekly audience Wikipedia: History of the NFL
1967–79 Super Bowl audience grows from 51M (I, on two networks) to 75–79M Wikipedia: Super Bowl TV ratings
1970 Monday Night Football starts on ABC, a network then third in prime time and willing to gamble on it. It ran on ABC to 2005, then ESPN Wikipedia: Monday Night Football
1980s Super Bowl households rating peaks (49.1 for XVI, 1982). Record regular-season average: 19.0M in 1989 (tracking began in 1988) Super Bowl TV ratings; NFL.com, Jan 2026
1990s–2000s Cable and Fox arrive; the Super Bowl holds at 80–98M Super Bowl TV ratings
2010–2015 Super Bowl passes 100M (XLIV, 2010). Regular season reaches 17.9M in 2015 same; Sports Media Watch 2018 [snippet]
2016–2017 Dip: −8% in 2016 (16.5M), −9.7% in 2017 (14.9M) ESPN, Jan 2018
2022–2025 Recovery and records. 2025 averaged 18.7M per game (+10%), second only to 1989. 2025 Thanksgiving Chiefs–Cowboys: 57.2M, the most-watched regular-season game ever NFL.com, Jan 2026; Sports Media Watch, Jan 2026

2025 season by package

2025 regular season: average US viewers by package (millions)
Measured with Nielsen's Big Data + Panel method from 2025, which raised recent numbers. Data: NFL regular-season TV averages (CSV).
Package 2025 average Note Source
All games 18.7M +10% vs 2024 NFL.com
CBS Sunday afternoon 21.25M best on record; late national window 25.83M NFL.com; Sports Media Watch
NBC Sunday Night Football 23.5M best since 2006; top prime-time show for the 15th straight year same
ESPN/ABC Monday Night Football 15.8M +9%; second-best of ESPN's 20 years ESPN Press Room
Amazon Thursday Night Football 15.33M record; 9.58M in its first exclusive season (2022) NFL.com

NFL games were 89 of the top 100 US telecasts from the start of the 2025 season [TV Technology snippet].

2. Super Bowl audiences, I (1967) to LX (2026)

Super Bowl average US TV audience, 1967-2026 (millions)
Nielsen counted more streaming and out-of-home viewing from the 2025 season, which helped the 2025-26 records; Super Bowl LX is NBC only (Nielsen's all-platform figure is 125.6M). Data: Super Bowl US TV audience, I (1967) to LX (2026) (CSV).

Source for every row: Wikipedia: Super Bowl television ratings, which uses Nielsen data. Viewers are average US viewers in millions on the main network(s). HH = households rating. Ad = average 30-second ad, nominal $.

SB Year Network Viewers (M) HH Ad
I 1967 CBS + NBC 51.18 (26.75 + 24.43) 22.6 / 18.5 $42.5K / $37.5K
II 1968 CBS 39.12 36.8 $54.5K
III 1969 NBC 41.66 36.0 $55K
IV 1970 CBS 44.27 39.4 $78.2K
V 1971 NBC 46.04 39.9 $72.5K
VI 1972 CBS 56.64 44.2 $86.1K
VII 1973 NBC 53.32 42.7 $88.1K
VIII 1974 CBS 51.70 41.6 $103.5K
IX 1975 NBC 56.05 42.4 $107K
X 1976 CBS 57.71 42.3 $110K
XI 1977 NBC 62.05 44.4 $125K
XII 1978 CBS 78.94 47.2 $162.3K
XIII 1979 NBC 74.74 47.1 $185K
XIV 1980 CBS 76.24 46.3 $222K
XV 1981 NBC 68.29 44.4 $275K
XVI 1982 CBS 85.24 49.1 (record) $324.3K
XVII 1983 NBC 81.77 48.6 $400K
XVIII 1984 CBS 77.62 46.4 $368.2K
XIX 1985 ABC 85.53 46.4 $525K
XX 1986 NBC 92.57 48.3 $550K
XXI 1987 CBS 87.19 45.8 $600K
XXII 1988 ABC 80.14 41.9 $645K
XXIII 1989 NBC 81.59 43.5 $675K
XXIV 1990 CBS 73.85 39.0 $700.4K
XXV 1991 ABC 79.51 41.9 $800K
XXVI 1992 CBS 79.59 40.3 $850K
XXVII 1993 NBC 90.99 45.1 $850K
XXVIII 1994 NBC 90.00 45.5 $900K
XXIX 1995 ABC 83.42 41.3 $1.15M
XXX 1996 NBC 94.08 46.0 $1.085M
XXXI 1997 Fox 87.87 43.3 $1.2M
XXXII 1998 NBC 90.00 44.5 $1.29M
XXXIII 1999 Fox 83.72 40.2 $1.6M
XXXIV 2000 ABC 88.47 43.3 $2.1M
XXXV 2001 CBS 84.34 40.4 $2.2M
XXXVI 2002 Fox 86.80 40.4 $2.2M
XXXVII 2003 ABC 88.64 40.7 $2.2M
XXXVIII 2004 CBS 89.80 41.4 $2.3M
XXXIX 2005 Fox 86.07 41.1 $2.4M
XL 2006 ABC 90.75 41.6 $2.5M
XLI 2007 CBS 93.18 42.6 $2.39M
XLII 2008 Fox 97.45 43.1 $2.7M
XLIII 2009 NBC 98.73 42.0 $3.0M
XLIV 2010 CBS 106.48 45.0 $2.8M
XLV 2011 Fox 111.04 46.0 $2.95M
XLVI 2012 NBC 111.35 47.0 $3.44M
XLVII 2013 CBS 108.69 46.4 $3.77M
XLVIII 2014 Fox 112.19 46.7 $4.08M
XLIX 2015 NBC 114.44 47.5 $4.28M
50 2016 CBS 111.86 46.6 $4.8M
LI 2017 Fox 111.32 45.3 $5.4M
LII 2018 NBC 103.47 43.1 $5.24M
LIII 2019 CBS 98.48 41.1 $5.2M
LIV 2020 Fox 101.32 41.6 $5.4M
LV 2021 CBS 95.2 38.2 $5.5M
LVI 2022 NBC 99.18 36.9 $6.5M
LVII 2023 Fox 114.21 40.4 $7.0M
LVIII 2024 CBS (+1.25M Nickelodeon) 120.25 42.1 $7.0M
LIX 2025 Fox 127.7 (record) 41.7 $7.5–8M
LX 2026 NBC 124.9 (Wikipedia, NBC only) / 125.6 (Nielsen, NBC + Telemundo + Peacock) 39.4 $8–10M

3. Streaming milestones

Date Game / package US audience Source
2022 season Amazon's first exclusive TNF season 9.58M average NFL.com, Jan 2026
Jan 2024 Peacock exclusive wild-card game (Dolphins–Chiefs) 23M, the streaming record at the time SBJ, Dec 2024
Sept 2024 Peacock: Eagles–Packers in São Paulo 14.2M same
2024 season Amazon's high: Packers–Lions 17.3M same
Dec 25, 2024 Netflix's debut: Chiefs–Steelers 24.1M; Ravens–Texans 24.3M (new record, Beyoncé halftime peak 27M) about 24M each same
Sept 2025 YouTube's first game: Chiefs–Chargers in São Paulo, free worldwide 16.2M US (17.3M global [snippet: Front Office Sports]) Yahoo Sports
Dec 25, 2025 Netflix: Lions–Vikings 27.5M (all-time streaming record); Cowboys–Commanders 19.9M; two-game average 23.7M NBC Sports / PFT
2025 season Amazon TNF season average 15.33M (record) NFL.com

The six other 2025 international games averaged 6.2M on NFL Network [snippet: The Athletic].

4. Game attendance over time

NFL regular-season attendance, selected seasons (millions)
Only the seasons with a figure; 1960 and 1989 are rounded ('about'). League size changed from 10 teams (1940) to 32. Data: NFL regular-season attendance over time (CSV).

Pro Football Reference blocks direct requests, so its season attendance pages were read through the Internet Archive (Wayback CDX, one snapshot per year). League totals:

Season Teams Total attendance Per-game average Source
1934 11 701,884 — PFR via Wayback
1940 10 1,278,599 — same
1950 13 2,117,747 about 27,000 [derived: 78 games] same
1960 13 about 3M (Rozelle's first year) — Wikipedia: NFL
1989 28 about 17M (Rozelle's last year) — same
2000 31 16,351,740 about 65,900 [derived: 248 games] PFR via Wayback
2010 32 17,140,859 about 67,000 [derived: 256 games] same
2019 32 17,040,039 about 66,600 [derived] same
2020 32 COVID: mostly empty stadiums — Statistico
2023 32 — 69,582 (record average per Statistico) Statistico
2024 32 18,755,380 about 69,000 [derived: 272 games] PFR via Wayback
2025 32 18,781,145 (record) about 69,000 [derived] same

5. Polls: football's place as a favourite sport

Gallup: share naming football their favourite sport to watch (%)
Only the readings the research collected, not all 23 since 1972; the axis is in reading order, not to scale in time. Data: Gallup: Americans' favourite sport to watch (CSV).

Gallup, "favourite sport to watch" (Gallup, Sept 2026; 1972 numbers from SBJ, Sept 2026):

Year Football Baseball Basketball Soccer Note
1937 23% 34% — <1% First Gallup question; baseball led (23% from the 2024 Gallup page [snippet])
1948, 1960 2nd 1st — — Baseball still led
1972 38% 19% — — Football overtakes baseball
1985, 2001 28% (lows) — — —
1997 — — 17% (Jordan era high) —
2006–2007 43% (high) — — —
Jan 2018 37% 9% 11% 7% Wikipedia: Sports in the US
Dec 2023 about 41% [derived from the 2024 headline] 10% 9% — Gallup Feb 2024 [snippet]
Aug 2026 31% (lowest since 2001) 10% 11% 9% (record) 20% have no favourite (record)

Fan counts: estimates vary with definitions. One commercial estimate puts US NFL fans at 143.8M with 45.1% women [unconfirmed: Rascasse snippet]. S&P Kagan (Q1 2024) found 48% of US internet adults watch NFL games [snippet].

6. Who watches: demographics

Measure Traditional TV viewers Streaming viewers Source
Median age 54 43 Spectrum Reach / Scarborough 2025
Male / female 56% / 44% 62% / 38% same
Age 18–49 share 41% 61% same
Any college 67% 69% same
Higher than median household income +20% +28% same

7. Fans and viewers abroad

Market Figure Source
All measured markets outside the US More than 183M fans (Aug 2025, NFL figure) NFL media release
Mexico 39.5M fans (largest outside the US) NPR
Brazil 35.9M fans NPR
Germany, China, UK each under 20M NPR
France over 14M (NFL CMO) Yahoo Sports, Aug 2026
Australia 151,000+ ticket registrations for Melbourne 2026, beyond the MCG's 100,000 seats same
DAZN (Game Pass international) subscriptions +40% or more in Spain, Brazil and Mexico in 2025; +24% worldwide SBJ, Mar 2026
Japan No fan count or audience figure is published. Super Bowl LX was live only on DAZN (NFL Game Pass) and Nittele G+ (pay), at 8:30 a.m. JST on a Monday. Japan-side detail is on this site's Japan page (08, Viewership and fans) Japan page; Japanese viewing guides [snippets]

International regular-season attendance by game

Attendance at each international regular-season game
International games sell out, so stadium size sets these numbers (Tottenham about 61,000, Wembley about 84,000-86,000). Data: NFL regular-season games outside the US, 2005-2026 (CSV).
NFL regular-season games played outside the US, by year
Counts games played by the compile date: three more 2026 games (Madrid, Munich, Mexico City) were scheduled for November. 'Elsewhere' is Brazil, Ireland, Spain, Australia and France. None has been played in Asia. Data: NFL regular-season games outside the US, 2005-2026 (CSV).

Source: Wikipedia: NFL International Series (tables), plus the 2005 Mexico City figure from Wikipedia: American Bowl.

Year City (stadium) Game Attendance
2005 Mexico City (Azteca) 49ers–Cardinals 103,467
2007 London (Wembley) Giants–Dolphins 81,176
2008 London (Wembley) Chargers–Saints 83,226
2009 London (Wembley) Patriots–Buccaneers 84,254
2010 London (Wembley) Broncos–49ers 83,941
2011 London (Wembley) Bears–Buccaneers 76,981
2012 London (Wembley) Patriots–Rams 84,004
2013 London (Wembley) ×2 Steelers–Vikings; 49ers–Jaguars 83,518; 83,559
2014 London (Wembley) ×3 Dolphins–Raiders; Lions–Falcons; Cowboys–Jaguars 83,436; 83,532; 83,603
2015 London (Wembley) ×3 Jets–Dolphins; Bills–Jaguars; Lions–Chiefs 83,986; 84,021; 83,624
2016 London (Wembley ×2, Twickenham) Colts–Jaguars; Giants–Rams; Redskins–Bengals 83,798; 74,121; 84,448
2016 Mexico City (Azteca) Texans–Raiders 76,473
2017 London (Wembley ×2, Twickenham ×2) Ravens–Jaguars; Saints–Dolphins; Cardinals–Rams; Vikings–Browns 84,592; 84,423; 73,736; 74,237
2017 Mexico City Patriots–Raiders 77,357
2018 London (Wembley) ×3 Seahawks–Raiders; Titans–Chargers; Eagles–Jaguars 84,922; 84,301; 85,870
2019 London (Tottenham ×2, Wembley ×2) Bears–Raiders; Panthers–Buccaneers; Bengals–Rams; Texans–Jaguars 60,463; 60,087; 83,720; 84,771
2019 Mexico City Chiefs–Chargers 76,252
2021 London (Tottenham) ×2 Jets–Falcons; Dolphins–Jaguars 60,589; 60,784
2022 London (Tottenham ×2, Wembley) Vikings–Saints; Giants–Packers; Broncos–Jaguars 60,639; 61,024; 86,215
2022 Munich (Allianz) Seahawks–Buccaneers 69,811
2022 Mexico City 49ers–Cardinals 78,427
2023 London (Wembley, Tottenham ×2) Falcons–Jaguars; Jaguars–Bills; Ravens–Titans 85,716; 61,273; 61,011
2023 Frankfurt ×2 Dolphins–Chiefs; Colts–Patriots 50,023; 50,144
2024 London (Tottenham ×2, Wembley) Jets–Vikings; Jaguars–Bears; Patriots–Jaguars 61,139; 61,182; 86,651 (Wembley NFL high)
2024 São Paulo Packers–Eagles 47,236
2024 Munich Giants–Panthers 70,132
2025 São Paulo Chiefs–Chargers 47,627
2025 Dublin (Croke Park) Vikings–Steelers 74,512
2025 London (Tottenham ×2, Wembley) Vikings–Browns; Broncos–Jets; Rams–Jaguars 61,082; 61,155; 86,152
2025 Berlin (Olympiastadion) Falcons–Colts 72,207
2025 Madrid (Bernabéu) Commanders–Dolphins 78,610
2026 Melbourne (MCG) 49ers–Rams 100,021
2026 Rio (Maracanã) Ravens–Cowboys 72,792
2026 London (Tottenham ×2, Wembley) Colts–Commanders; Eagles–Jaguars; Texans–Jaguars 60,907; 61,322; 82,497
2026 Paris (Stade de France) Steelers–Saints 78,488
2026 Madrid, Munich, Mexico City still to be played (Nov 8, 15, 22) —

International games sell out venues of any size, so stadium capacity sets attendance.

Social media

Tokyo in the news (October 2026)

On Oct 23, 2026 Goodell said Tokyo is "clearly on our list", for 2027 or 2028, citing the 100,000 crowd at a 10:30 a.m. Friday kickoff in Melbourne (NFL.com). Peter O'Reilly said the league is considering 10 international games in 2027, and a Japanese report says he doubted Japan would come as early as 2027 (Yahoo! Japan expert article). In August, Brett Gosper called Japan a market of interest and pointed to the time difference as the hurdle (IBTimes SG, citing Reuters).

8. Interest signals: Wikipedia pageviews

Source: Wikimedia pageviews API, human users only, Nov 2025–Oct 2026.

Article Views (12 months)
English "National Football League" 2,324,103
English "National Basketball Association" 1,862,234
English "Major League Baseball" 1,360,566
English "Super Bowl LX" 3,911,955
German "National Football League" 113,895
Japanese "NFL" 111,423 (about 7,200–13,500 a month; peaks Nov–Jan)
Japanese "NBA" 140,820
Japanese "第60回スーパーボウル" (Super Bowl LX) 55,182

Sources

Answered: - TV and streaming: Wikipedia (Super Bowl TV ratings, Monday Night Football, International Series, American Bowl, NFL, History of the NFL, Sports in the US), NFL.com, Nielsen, ESPN Press Room, ESPN, Sports Media Watch, Sportico, SBJ (Netflix 2024; Gallup 2026; DAZN), NBC Sports/PFT, Yahoo Sports. - Polls, demographics and fans: Gallup, Spectrum Reach (Scarborough PDF), NPR, NFL media release, Fuel VM. - Data: Pro Football Reference via the Wayback Machine, Statistico, Wikimedia pageviews API. - Tokyo plans (Oct 2026): NFL.com, Yahoo Sports, KFYI (iHeart), IBTimes Singapore (citing Reuters), Yahoo! Japan expert article.

Came up empty or partial: - Reuters (401) and AP (403) blocked plain requests; their figures came from other outlets. USA Today (402) and the Yomiuri's Japan News page (blocked) also failed. - Pro Football Reference blocked direct requests (403). Its archived 1960–1990 attendance pages had no table. - StatMuse returned an unrelated table. - No Japan fan count or Japan Super Bowl audience was found; see the Japan page. - The NFL's total social follower count wasn't found. - Google Trends was not used (no free API). - Wikimedia rate-limited the extra Japanese comparisons.

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